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When it comes to online mobile gaming, India is known for having the largest number of players, and the Indian gaming industry is growing every year. It is currently valued at $890 million. As the market for games among the smartphone generation grows, so does the rivalry among gaming production companies.

April 26th, 2021 - 06:00am. By Tousif Biswas, Staff Writer. Indian gaming and learning outfit Nazara Technologies has announced its revenue increased by 84 per cent in the financial year 2021 to $61 million (4,542 million INR). Its gamified learning app had the highest percentage revenue contribution with 39%, followed by esports at 37%.

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The product proposed to be launched in Kenya is a real-time social predication sports game where players can bet real-time among their friends, which was developed by one of Nazara’s investee companies, Mastermind Sports (Mastermind). “Worldwide, real-money sports gaming is becoming mainstream.

Nazara is one of India's most prominent sports and gaming media companies. In countries including India, Africa, and Singapore, the company is a well-known mobile content platform provider and game publisher. By 2020, the company intends to launch its initial public offering (IPO). The Oggy game and the Chhota Bheem game series for kids are among their top-grossing smartphone titles.

This article will give a complete insight on the Success Story of Nazara. Along with it, get a glance on Nazara's business model, funding, revenue model, how it started, acquisitions, investments and more

Nazara - Company Highlights

Startup Name	Nazara Technologies
Legal Name	Nazara Technologies Private Limited
Headquarters	Greater New York Area, East Coast, Northeastern US
Industry	Gaming, Mobile Gaming, Esports, Video Games
Founder	Nitish Mittersain
Founded	2000
Current CEO	Manish Agarwal
Website	www.nazara.io

About Nazara and How It Works?
Nazara - Target Market Size
Nazara - Name, Logo and Tagline
Nazara - Founder and History
Nazara - Products
Nazara - Business Model
Nazara - Revenue and Growth
Nazara - Funding and Investors
Nazara - Investments
Nazara - Acquisitions
Nazara - Partnerships
Nazara - Competitors
Nazara - Challenges Faced
Nazara - Future Plans
Nazara - FAQs

About Nazara and How It Works?

Nazara Technologies, based in India, is a mobile game developer and sports media platform. In emerging markets such as India, Africa, Southeast Asia, the Middle East, and Latin America, the company provides a diverse range of gaming products in the digital games, interactive learning, e - sports, and gamified early learning ecosystems.

It also offers solutions for developing, deploying, targeting, and monitoring advertising campaigns on mobile networks, as well as wireless solutions that combine media companies' content, marketing messages, and wireless carriers' customer reach.

Nazara - Target Market Size

Kiddopia in gamified early learning (39 percent of revenue), Nodwin & Sportskeeda in eSports (32 percent), WCC & CarromClash in simulation games (5 percent), and Halaplay Technologies in real money games (3 percent) are among Nazara's most well-known IPs, while Telco Subscription accounts for 21 percent of revenue.

Its in-house content production, game engine growth, technology stack development, and partnerships with other gaming players can help the company achieve its goal of increased penetration and monetization.

Nazara - Name, Logo and Tagline

The company was established as Nazara.com on December 8, 1999, in Mumbai, Maharashtra. Thereafter, the company was converted into a public limited company and the name of our Company was changed to Nazara Technologies Private Limited on on December 13 2017

Nazara - Founder and History

Nitish Mittersain is the Founder & Managing Director at Nazara Technologies.

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The Company is a leading games company based in Mumbai that specializes in the acquisition of value-added mobile games and their distribution in emerging markets such as India. Africa's Middle East South East Asia and Latin America are two of the world's most populous regions.

In the year 2000, Nitish Mittersain formed Nazara Technologies in Mumbai. However, after an unfortunate incident, the ground swept out from under his feet. In the same year, the first dotcom crash caused him to second-guess his decision and whether or not to back off. He didn't want to close his company, though, because it was the gateway to his dreams. He did his best to withstand the burst of the bubble, and with some clear tactics and a little luck, he was able to do so.

There weren't many companies in India planning to develop gaming technology in the early 2000s. Mittersain's first approach, in order to benefit Nazara, was to invest in advertising and brand campaigning. He knew that if it caught the public's attention, investors would line up outside his door.

As a result, he invited Sachin Tendulkar, the legendary cricketer of the time, to join the team in 2004. Tendulkar eventually reached an agreement with Nazara Technologies after months of requesting and persuasion. His plan shifted the current competitors' attention away from him.

Nazara - Products

The success of some of its mobile games on the Google Play Store, such as World Cricket Championship 2, Chhota Bheem Race, and Motu Patlu Game, reflects localized gamer insights. These games have consistently ranked in the top three games on the Google Play Store's top free charts, ahead of well-known titles like Candy Crush Subway Surfer and Temple Run.

Nazara - Business Model

Nazara works on a subscription based freemium business model. Subscription company, freemium business, and e - sports business are also part of the operations. The Subscription Business caters to a huge number of mobile internet users in developing markets, many of whom are first-time mobile gamers.

Due to gamers' low willingness to pay for online content, the Company has adjusted its product offerings to provide optimum value at reasonable prices. Subscription Business's sachet pricing approach allows gamers to sign up for a daily, weekly, or monthly subscription and gain access to the entire catalogue of over 1000 android games. Billing for Subscription Business is done by mobile carriers (carrier billing), which has

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